Bonza Business & Franchise Sales
Pick 1 of 9 in business brokers, Melbourne · Victorian office at Suite 503, 159 Burwood Road, Hawthorn VIC (per the licence register); head office in Forest Glen QLD, with offices in Brisbane, Sydney and West Perth
Listings marked Featured have a commercial connection to Two Cents.
Best suited to businesses under $3 million.
Bonza Business & Franchise Sales is a Queensland-based brokerage with a licensed Victorian office in Hawthorn that sells small businesses and franchises from $50,000 to $3 million through a team of consultants, copywriters and brokers. It advertises a 4% commission with a $4,000 minimum, and its Hawthorn Google listing shows 4.7 from 110 reviews. It suits owners of smaller businesses who want a low commission and a structured campaign. The main caveats are a non-refundable listing fee paid in advance under its terms, and that sellers who want one dedicated local broker may prefer a traditional model.
Worth considering for
- Advertises a 4% commission with a $4,000 minimum (business claim). [bonzabfs.com.au]
- Google shows 4.7 from 110 reviews on its Hawthorn listing, and the owner replies to almost every recent review. [google.com]
- Holds a current Victorian estate agent licence (082554L), first issued on 22 June 2018. [registers.consumer.vic.gov.au]
- Its broker Simon Schroder was named joint 2026 AIBB Deal Maker of the Year. [aibb.org.au]
- Confidential listings that hide the business name, a confidentiality agreement before buyers see details, and a 24-hour window for owners to block a named buyer (business claim). [bonzabfs.com.au]
Check before booking
- It focuses on smaller businesses: it says it sells businesses from $50,000 to $3,000,000, so larger or more complex sales may suit a mid-market broker better.
- Its terms say a listing fee is payable in advance, is non-refundable, and an administration fee may be payable every 12 months. Several Google reviewers say they paid about $4,000 upfront, and two say a refund was refused after they withdrew.
- It runs a team-based model where consultants, copywriters and brokers split the work, so sellers who want one dedicated broker from appraisal to settlement may prefer a traditional brokerage.
- The 90-day guarantee is extra marketing, not a refund: if no offer arrives after 90 days of continuous advertising, Bonza refreshes the ads, reviews the price and adds paid placements.
- The brokers named on its Victorian licence, and its award-winning broker, are listed on the AIBB directory at Queensland addresses, so ask who will handle a Melbourne sale and meet you in person.
- Negative reviews on Google, ProductReview and Trustpilot describe slow follow-up after signing and few buyer leads.
- Not verified: Full fee schedule, including the listing fee amount (sent on request), Agency agreement length and how to exit it, 900+ businesses sold and the 50,000+ buyer network, That Simon Schroder sold the most businesses nationally, as its About page says (the AIBB lists a shared award, and Bonza's own pages give 57 and 59 sales), Which brokers work from the Hawthorn office, Founding year.
Where these facts come from.
Recent reviews on three independent platforms, and the licence, ABN and AIBB award are confirmed on official sites. Fee terms are split between the homepage and the legal terms, and the brokers named on its Victorian licence are listed at Queensland addresses on the AIBB directory.
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Google (Hawthorn listing) rating 4.7 from 110 reviews (and 2 more)
google.com (opens in a new tab) -
Trustpilot (national) rating 4.6 from 60 reviews
au.trustpilot.com (opens in a new tab) -
ProductReview.com.au (national) rating 4.3 from 21 reviews
productreview.com.au (opens in a new tab) -
Victorian estate agent licence 082554L held by Bonza Business and Franchise Sales Pty Ltd, current, licensed 22 June 2018; officer in effective control Nigel Hall; principal office Suite 503, 159 Burwood Road, Hawthorn; two estate agents and one agent's representative listed (and 1 more)
registers.consumer.vic.gov.au (opens in a new tab) -
ABN 33 621 070 648, Bonza Business and Franchise Sales Pty Ltd, active from 5 October 2017, main business location QLD 4556
abr.business.gov.au (opens in a new tab) -
Simon Schroder named joint 2026 AIBB Deal Maker of the Year, shared with Jonathon Parker (and 1 more)
aibb.org.au (opens in a new tab) -
The award recognises the most completed sales in the qualifying year; both winners recorded 57 settled sales, and Schroder is based in Queensland
bsale.com.au (opens in a new tab) -
Bonza brokers, including Nigel Hall, Renee Conlon, Elizabeth Crowe and Simon Schroder, are AIBB members listed at Queensland addresses
aibb.org.au (opens in a new tab) -
90-Day Performance Guarantee: if there is no offer by day 90 and the ads have run for 90 continuous days, Bonza reviews and refreshes the ads, reviews the price, upgrades one listing site, and runs social media and buyer matching campaigns; no refund is offered (and 1 more)
bonzabfs.com.au (opens in a new tab) -
Case studies for a hair salon, a bookkeeping business and an ecommerce business, with the commission each owner says they saved (and 1 more)
bonzabfs.com.au (opens in a new tab) -
Blog post on the AIBB award says Schroder settled 57 sales in the twelve months to 30 June 2026
bonzabfs.com.au (opens in a new tab) -
Confidential listings that hide the business name, a confidentiality agreement before buyers see details, and a 24-hour window for owners to block a named buyer (business claim).
bonzabfs.com.au (opens in a new tab)
Research basis: desk research, checked 29 October 2026. No service was purchased or tested, and no first-hand experience is claimed.
Something needs correcting?
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