Bonza Business & Franchise Sales
Our two cents
Bonza Business & Franchise Sales is a Queensland-based brokerage with a licensed Victorian office in Hawthorn that sells small businesses and franchises from $50,000 to $3 million through a team of consultants, copywriters and brokers. It advertises a 4% commission with a $4,000 minimum, and its Hawthorn Google listing shows 4.7 from 110 reviews. It suits owners of smaller businesses who want a low commission and a structured campaign. The main caveats are a non-refundable listing fee paid in advance under its terms, and that sellers who want one dedicated local broker may prefer a traditional model.
Why it makes the list
- Advertises a 4% commission with a $4,000 minimum (business claim). [bonzabfs.com.au]
- Google shows 4.7 from 110 reviews on its Hawthorn listing, and the owner replies to almost every recent review. [google.com]
- Holds a current Victorian estate agent licence (082554L), first issued on 22 June 2018. [registers.consumer.vic.gov.au]
- Its broker Simon Schroder was named joint 2026 AIBB Deal Maker of the Year. [aibb.org.au]
- Confidential listings that hide the business name, a confidentiality agreement before buyers see details, and a 24-hour window for owners to block a named buyer (business claim). [bonzabfs.com.au]
What to consider
- It focuses on smaller businesses: it says it sells businesses from $50,000 to $3,000,000, so larger or more complex sales may suit a mid-market broker better.
- Its terms say a listing fee is payable in advance, is non-refundable, and an administration fee may be payable every 12 months. Several Google reviewers say they paid about $4,000 upfront, and two say a refund was refused after they withdrew.
- It runs a team-based model where consultants, copywriters and brokers split the work, so sellers who want one dedicated broker from appraisal to settlement may prefer a traditional brokerage.
- The 90-day guarantee is extra marketing, not a refund: if no offer arrives after 90 days of continuous advertising, Bonza refreshes the ads, reviews the price and adds paid placements.
- The brokers named on its Victorian licence, and its award-winning broker, are listed on the AIBB directory at Queensland addresses, so ask who will handle a Melbourne sale and meet you in person.
- Negative reviews on Google, ProductReview and Trustpilot describe slow follow-up after signing and few buyer leads.
- Not verified: Full fee schedule, including the listing fee amount (sent on request), Agency agreement length and how to exit it, 900+ businesses sold and the 50,000+ buyer network, That Simon Schroder sold the most businesses nationally, as its About page says (the AIBB lists a shared award, and Bonza's own pages give 57 and 59 sales), Which brokers work from the Hawthorn office, Founding year.
- Services
- Small business and franchise sales, Free price appraisal and online valuation estimate, Listing copywriting and advertising on business-for-sale sites, Buyer enquiry handling and negotiation, Basic sale contract for straightforward deals, or referral to its legal partners
- Service area
- Victoria, Queensland, New South Wales and Western Australia
- Pricing
- The homepage advertises a 4% commission with a $4,000 minimum, and a full pricing sheet is emailed on request. Its terms (effective 15 January 2025) add a listing fee payable in advance for marketing and administration, which is non-refundable; a success fee payable on settlement; and an administration fee that may be payable every 12 months. Amounts are set in each listing agreement, and payment plans cannot be varied or cancelled. [bonzabfs.com.au]
- Location
- Victorian office at Suite 503, 159 Burwood Road, Hawthorn VIC (per the licence register); head office in Forest Glen QLD, with offices in Brisbane, Sydney and West Perth
- Independent reviews
- 4.7 on Google (Hawthorn listing) (110 reviews) · 4.6 on Trustpilot (national) (60 reviews) · 4.3 on ProductReview.com.au (national) (21 reviews)
- Website
- bonzabfs.com.au
Research basis: desk research, checked 29 October 2026. No service was purchased or tested. Spotted an error? Send a correction.






